Newsletter Magic - Seasoned designer and marketing expert Sheri Berry will custom design an attention-getting and informative newsletter that will keep your business in your prospects mind, nurturing them along until they are ready to buy from you.

Sheri Berry was the producer of the Daily Inspirational Message from the New Spirituality Network and has designed and produced dozens of top quality newsletters that can work for your business.

We can set up your pro newsletter with relevant content and send it out every week or every month to your customer database. Don't have a customer database? We'll start one for you. Watch your sales rise!

Special Price Offer: Design and set-up six months of monthly newsletters: $1200.
After 6 months you can take it over yourself or have us continue to manage it for you.

No matter how enticing your offers are, or how targeted your lists, you will still have subscribers who choose to opt-out of your mailing list. Don't be offended, it happens to everyone. The key is keeping your unsubscribe rates as low as possible for the mailings that you send out. This is often where email content is most important because a bored or confused recipient is one step away from opting-out.

A "good" average unsubscribe rate for a list that you communicate with regularly can be somewhere between .2% and .75%.

If you haven't communicated regularly to your list, the relationship with your recipients may become fuzzy, at least from their perspective. To avoid this scenario, send newsletters or offers at least monthly to keep your company fresh in their minds. If you tend to mail less than once per month you can expect to have unsubscribe rates between 2% - 5%.

Here are a few tips to keep your unsubscribe rates low:

• Only send your emails to recipients who have agreed to receive offers from your organization. This is a no-brainer!
• Within the body of your email, remind your recipients how/where they opted-in. "You are receiving this email because you signed up for our Widgets Update Newsletter at Widgets-Inc.com."
• Send offers or newsletters at least once per month so your recipients are used to receiving your email and you don't lose touch.
• Only email the content your recipients requested. Many companies actually take advantage of their subscribers by mailing them anything and everything! If you offer multiple newsletters, make sure to segment the unique subscribers so they receive only the newsletters that asked for. Over-mailing your customers can result in list fatigue, which can lead to an higher unsubscribe rate.
• Most importantly, provide value in your messages. Be the trusted authority on a certain subject, continually offer great deals to your customers, and announce exciting news or updated product information.
• Establish a relationship with your customers so they look forward to receiving your email every day, week or month.

Schedule Your Free Consultation With Sheri Berry!